Chanel

Coco Chanel understood the importance of branding and created a logo that would become synonymous with the brand's identity. The interlocking C's logo, representing her initials, was introduced in the 1920s and has since become an iconic symbol of Chanel. The logo is prominently featured on various Chanel products, from handbags to jewelry, and is instantly recognizable worldwide. Chanel's branding strategy extended beyond the logo, encompassing elements such as the use of black and white color schemes, quilted patterns, and the interplay between masculine and feminine aesthetics.